Samsung, once known to be the low-quality service provider of all time is now one of the leading mobile companies of the world having said that, we can see how it all comes down to proper brand positioning and innovation, which takes a brand. Nav sran recently posted a blog entry about a new ad released by samsung in response to apple’s iphone 5 the immensely popular ad that has racked up more than 16 million views can be seen here brand positioning is a very important aspect to samsung’s advertisement they are showcasing the. Vision & mission – corporate profile - samsungcom.
A name, symbol, color or design or all of these put together makes a brand brand has always been considered to have higher value than benefits of a product by marketers samsung is not just a well-known name, it’s that when it is being said it immediately invokes certain images such as galaxy phones, electronics, television. Positioning statement samsung embodies style and technology for the young professional, with its cutting edge design and superior connectivity features samsung's positioning statement is one that asserts its.